How Uscale works
All the interactions explained in more detail.
To make sure our product fulfills the expectations of our customers, a clear goal and mission have to be set. This not only serves the purpose of our customers knowing what to expect. But also keep reminding us, as designers, what we were aiming for.
Marketing plan
Keep reading to find out more about how we plan to get the Uscale into the eyes of customers.
Target Market
Financial Plan
Keep reading to find out more about how we aim to fund Uscale
The target market being people that want to take on a healthy life we should position our PSS in environments that are closely related to the later. As this specific target audience knows that a healthy lifestyle starts with healthy choices they are aware that the PSS doesn’t immediately make them healthy but rather is an aid in starting to take on a healthier diet. With that they can choose from the given subscriptions that fit them the best and start using the PSS. This plan involves a lot of convincing, as such an unusual PSS also sparks a lot of doubt.
Brand Deals, Influencers, and Sponserships
In that regard we would for instance try to make our brand known to as many related brands, people and environments. These can be things such as supermarkets, dieticians, gyms, local stores, etc. We could also potentially use a lot of online influence, just like other health related brands do with paid ads, or sponsorships. We can use content creators that are interested in our product and aim directly at their audiences. This means we can introduce special deals, to help us build an initial user base, and continue adjusting advertisements and pricing along the way to establish brand loyalty.
Metrics for Efficeny
Some metrics that can be used are, of course, return of investment on the different advertisements, which subscriptions work best (most chosen, least likely to cancel), and what collaborations are most beneficial. As the marketing plan should be adjusted on an ongoing basis based on the findings from the metrics that show which efforts are having an impact and which are not, we can see what type of marketing initiative works better and rely more on that, or try to improve the other. In that regard we can also do the same in adjusting the subscription prices to find the optimal plans.
Payment
Some metrics that can be used are, of course, return of investment on the different advertisements, which subscriptions work best (most chosen, least likely to cancel), and what collaborations are most beneficial. As the marketing plan should be adjusted on an ongoing basis based on the findings from the metrics that show which efforts are having an impact and which are not, we can see what type of marketing initiative works better and rely more on that, or try to improve the other. In that regard we can also do the same in adjusting the subscription prices to find the optimal plans.
Weight Journey Subscription​
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This subscription includes the Uscale. Delivery and return prices included.
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Ment for people who want to precisely track the calories and nutrients in their food, because they intend to lose or gain weight
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If you are a person with a specific diet, you would choose this option if you do intent to lose or gain weight
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The user needs to scan their food items before and after cooking
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This subscription only includes the food tracking feature. No recipe recommendation, suggestions for your grocery list, or the rough expiry date check. But in exchange, you won’t have to scan your new food items after you go grocery shopping.
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This subscription has a monthly fee of €20,-
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You could choose to include the recipe recommendation, the suggestions for your grocery list, and the rough expiry date check features. But this will mean that you will have to scan your food items every time you go grocery shopping.
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This addition to the subscription will make the total monthly fee €27,-
Lifestyle Subscription
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This subscription includes the Uscale. Delivery and return prices included.
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Ment for people who only want to know an estimate of the calories and nutrients in their food, because they don’t intend to lose or gain weight
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Ment for people who want help coming up with healthier recipe ideas
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Ment for people who often have to throw food away because they forgot about it or didn’t know how to use it in their recipes.
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If you are a person with a specific diet, you would choose this option if you don’t intent to lose or gain weight
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The user only needs to scan their food items after cooking
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This subscription includes the recipe recommendation, the suggestions for your grocery list, and the rough expiry date check features. Therefore, you should always scan your new food items after you went grocery shopping
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This subscription has a monthly fee of €25,-
Collaboration
As The SmartScale is a dieting tool, collaboration with real dietitians is key. In that sense, to properly set up the application, it is crucial to work with a group of diet experts that will form the key pillars of the application. Later on, the system can maintain that collaboration by sharing dietary information to dietitians, which will allow them to monitor eating habits more easily. This will make the SmartScale another tool in the dietitians arsenal who will hopefully recommend the usage of the product.
Other collaborations are also possible later on, mainly with food distributors; grocery stores, restaurants, delivery services, etc.. This will allow the application to track eating habits even more accurately and with more ease.
These collaborations will also have a key role in the financial sustainability of the system as the loyalty of users will be strengthened and more people will be attracted towards the system.
